Global Social Media Manager (F/H)

Lacoste


Date: il y a 3 jours
Ville: Paris, Île-de-France
Type de contrat: Temps plein
Your Role:

Owned Social:

  • Develop and operate an impactful social media strategy for fashion and activations in collaboration with the Head of Global Media.
  • Oversee the management of internal and external social media teams, including one alternate, ensuring operational excellence in editorial calendar management, content creation, community management, and crisis handling across platforms like Instagram, TikTok, Facebook, X, YouTube, and more.
  • Coordinate closely with the content-factory department and maintain a dynamic interaction with creative teams to ensure that social media content is innovative, on-brand, and leverages the latest digital trends and technologies. This collaboration aims to challenge and enhance content development strategies, ensuring alignment with the brand’s high standards and aesthetic.
  • Coordinate closely with regional teams across EMEA, APAC, Americas, and more to ensure local relevancy and global brand consistency.

Paid Social:

  • Work closely with local marketing teams and paid media teams to develop and operate global paid social media strategies to boost brand awareness and engagement.
  • Manage social campaign operations from briefing to asset management, media planning, performance tracking, and post-campaign analysis.

Earned Social:

  • Collaborate with the PR team to leverage influencer partnerships and KOLs effectively across key markets to amplify brand reach and authenticity.
  • Drive initiatives that merge owned, earned, and paid social media efforts to optimize overall brand interaction and customer engagement.

Reporting:

  • Develop and refine reporting frameworks for assessing performance across all social media activities, providing strategic insights and actionable feedback to senior management.
  • Monitor key performance indicators including follower growth, engagement rates, ROI, and brand sentiment to guide future social media strategies.

Additional Responsibilities:

  • Oversee vendor and agency relationships, conducting regular reviews and negotiations to ensure top-notch service and innovative solutions.
  • Manage budgets and financial planning for social media activities, ensuring cost-effective strategies that deliver measurable results.
  • A strong interest in innovation and new platforms to keep the brand at the forefront of digital trends.

Additional Responsibilities:

  • Oversee vendor and agency relationships, conducting regular reviews and negotiations to ensure top-notch service and innovative solutions.
  • Manage budgets and financial planning for social media activities, ensuring cost-effective strategies that deliver measurable results.
  • A strong interest in innovation and new platforms to keep the brand at the forefront of digital trends.
  • At least 5 years of proven experience in social media management, ideally within the luxury or premium lifestyle sector.
  • Master’s degree in Marketing, Communications, or a related field.
  • Exceptional understanding of social media platforms, both from a strategic and operational perspective, with a proven track record of scaling social media presence.
  • Strong leadership skills, capable of managing cross-functional teams and projects.
  • Fluent in English, with proficiency in French or other languages being advantageous.
  • Creative thinker with a passion for luxury fashion and a keen eye for emerging digital trends.

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