Senior B2B Content & Event

Who we are

At Alan we are on an important mission to empower everyone to live a longer, healthier life. Our goal is to extend the quality years of life expectancy for everyone.

We are empowering our members to live a longer and healthier life with a ‘one-stop health partner’ model seamlessly integrating insurance, prevention, affordable care access and well-being services. We are redefining healthcare by being both a health insurer and a provider, creating the most member-centric experience in a vast market. We go above and beyond for our members and companies to overcome the day-to-day health obstacles and our product is built to address the biggest pain points they face. With Alan, you’re never al

We partner with 30,000+ companies, with 700K+ members, and cumulate €500M+ and growing ARR.

The team is 600+ people, and we operate in France , Spain , Belgium , and Canada .

How we do it ?

About

People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

• Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.
• Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.
• Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.
• Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.
• Radically Transparent: We ****make information accessible and written-first, promoting async communication while protecting sensitive data.
• Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.
• Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.
• Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.
• Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.
• Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.
  
  

️ The Challenge

As a B2B Content & Event Specialist, your role will be to support the execution of B2B content plans based on Brand yearly plans and strategies, ultimately contributing to increase our revenue growth and our branded traffic.

Your field of actions will encompass online and offline marketing initiatives: webinars, articles, videos, product launches, events, thought leadership initiatives. You will monitor their impact and ROI, so as to iterate on, and inform your plans.

As the owner of the B2B content & event topic, your day-to-day will include:

• Planning your calendar and campaigns, hands in hands with Brand, Sales, Acquisition, Product and various stakeholders.
• Framing these campaigns and their content, assisting in defining the angle, the narrative, the business objectives, and being accountable for the timeline, the produced assets and their production setup.
• Acting as the main owner of your plan, from the brief to its delivery, managing budgets, internal contributors, content and design freelancers, medical, HR and external SMEs (subject matter experts)
• Contributing to the Healthy Business initiative, creating engaging content while fostering C-Level relationships with Alan and laying the foundations of a community.
• Orienting your plan choices on KPIs and personas, thanks to regular report on your campaigns, and deep understanding of our business and audiences
• Pitch in Alan's identity by shaping its tone of voice, and guidelines to be used by all Alaners.
  
  

Who we're looking for

Types of profiles:

• Marketing background
• Experience in scale-up is a plus
• 5-8 years of content management or community engagement experience
• Level C2 French, with perfect written syntax to build the best content
• At least level C1 in English, for internal communication purposes (all in English)
  
  

Your personality:

• Enthusiastic about impacting health of millions of people
• Team player, reliable and able to work easily with various types of roles: Sales, Data, Product, Design, People, …
• Creative, and able to think outside the box & suggest innovative content and community engagement solutions
• While being rigorous and logical about content’s architecture, marketing funnel and messaging
• Collaborative, able to act as a supportive partner to all crews
• Hands-on, ability to be autonomous to create content
• Open to feedback and continuous improvement
  
  

Your knowhow:

• B2B Sales & Marketing knowledge
  
  

Knowledgeable about B2B sales funnel, and able to offer a content / event response to each stage to Revenue teams.

• Community engagement knowledge
  
  

Ability to seize and craft relevant, engaging content for community building revolving around Alan’s editorial pillars and thought leadership initiatives (Healthy Business).

• Content creation know-how
  
  

Proven track record in producing multiple webinars, white papers, blog articles, social media static posts & ads, podcasts, written and video testimonials, motion design videos, PR, landing pages, newsletters and infographics.

• B2B Event experience
  
  

Proven track record in executing medium-sized (50-200 people) event production, buildup, logistics and post-event content production.

• Distribution experience
  
  

Experience in content distribution over various key B2B channels: LinkedIn, X (Twitter), emailing, specialised media, and print.

• Generative AI knowledge
  
  

Able to integrate Generative AI into all the content & event production steps, so as to smartly reduce budget while ensuring high quality of execution.

• Content project management
  
  

Able to quickly plan, organise, follow-up and deliver simultaneous content projects of various natures over the span of several weeks, as much on the production level as on the distribution level.

• Reporting tool experience
  
  

Experience in quantitative data analysis, knowing how to track the right KPIs to measure success.

• Copywriting excellence
  
  

Although this role is not a copywriter role, strong writing skills are critical to communicate complex concepts effectively to internal & B2B audiences.

Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

• Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
• Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
• All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
• Flexible vacation policy and flexible working hours. Organize your time as you wish.
• Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only.
• Transport. Country-specific commuter benefits.
• Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
• Parental leave. Extended parental leave for all new parents, for permanent contracts only.
  
  

Important note: we hire people not roles.

After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.